{"id":348,"date":"2015-06-30T11:43:28","date_gmt":"2015-06-30T09:43:28","guid":{"rendered":"http:\/\/40servidoresmc.es\/blog\/?p=348"},"modified":"2016-12-07T14:22:01","modified_gmt":"2016-12-07T12:22:01","slug":"que-es-seo-promocion-de-servidores-ii","status":"publish","type":"post","link":"https:\/\/www.40servidoresmc.es\/blog\/que-es-seo-promocion-de-servidores-ii\/","title":{"rendered":"Qu\u00e9 es SEO – Promoci\u00f3n de servidores (II)"},"content":{"rendered":"

\u00bfQu\u00e9 es SEO?<\/h1>\n

El\u00a0search engine optimization\u00a0<\/strong>es b\u00e1sicamente lo que hace que tu web est\u00e9 en posiciones m\u00e1s altas o m\u00e1s bajas en los resultados de las b\u00fasquedas de google. La idea es optimizar el SEO de tu p\u00e1gina web para unas keywords (palabras clave) determinadas de forma que cuando busquen dichas palabras nuestra web salga de las primeras. Si las palabras clave est\u00e1n bien elegidas y son muy buscadas y adem\u00e1s hacemos un buen trabajo y nos posicionamos de los primeros en las b\u00fasquedas obtendremos un tr\u00e1fico enorme para nuestra web. Se puede dividir en dos tipos:<\/p>\n

<\/p>\n

SEO on-page<\/h2>\n

En este caso se trata de optimizar la web atendiendo a su contenido, tiempo de carga, textos, formatos, t\u00edtulo, palabras clave, etc. Os voy a dar unos consejos sencillos para tener u SEO on-page decente.<\/p>\n

    \n
  1. Lo primero que hay que hacer es \u00a0encontrar unas palabras clave que nos identifiquen, que tengan una cantidad de b\u00fasquedas significativa y que no tengan demasiada competencia. Para esto pod\u00e9is utilizar la herramienta\u00a0https:\/\/kwfinder.com que es gratuita.<\/li>\n
  2. Usaremos las palabras clave en el t\u00edtulo al principio y luego podemos a\u00f1adir algo m\u00e1s como el nombre del servidor y alguna caracter\u00edstica. No alargad el t\u00edtulo demasiado ya que no es recomendable.<\/li>\n
  3. La keyword la usaremos tambi\u00e9n en los subt\u00edtulos de la web (etiquetas \u00abh1\u00bb y \u00abh2\u00bb). Esto le dice a Google que la web trata ese tema. Adem\u00e1s tambi\u00e9n las pondremos en los textos de la web pero tambi\u00e9n sin excedernos.<\/li>\n
  4. Google tiene encuenta el tiempo de carga de la web para lo cual reduciremos al m\u00e1ximo las im\u00e1genes y su tama\u00f1o para no sobrecargar y tambi\u00e9n tendremos cuidado con javascript o CSS lentos de carga<\/li>\n
  5. El formato que m\u00e1s le gusta a Google es el tipo blog con diferentes entradas. Para ello os recomiendo que vuestra web se construya con wordpress y le pong\u00e1is el plugin \u00abSEO by Yoast\u00bb que ayudar\u00e1 mucho.<\/li>\n<\/ol>\n

     <\/p>\n

    SEO off-page<\/h2>\n

    Se refiere a la popularidad de la web t\u00e9rminos de redes sociales, links de otras webs, registros en buscadores, etc. Aqu\u00ed van las recomendaciones:<\/p>\n

      \n
    1. Lo m\u00e1s importante es tener links de webs relacionadas y en el mismo idioma hacia la tuya. Hay muchas formas de conseguirlos pero suponen bastante trabajo. Postea en blogs relacionados a\u00f1adiendo tu web o en foros. Consigue intercambio de links o venta de links de webs m\u00e1s \u00abfamosas\u00bb. Para ver la fama de una web pod\u00e9is usar\u00a0https:\/\/moz.com\/researchtools\/ose d\u00f3nde nos interesa el \u00abdomain authority\u00bb y el \u00abpage authority\u00bb. Si tienen m\u00e1s que nosotros un link suyo har\u00eda mejorar nuestro SEO. Tambi\u00e9n es importante saber el pagerank de una web y para ello hay varias herramientas en google.<\/li>\n
    2. Registra la web en buscadores. Tan sencillo como buscar \u00abadd url google\u00bb por ejemplo, meter tu web y repetir con todos los buscadores que conozcas.<\/li>\n
    3. Crea un perfil en las principales redes sociales sobre tu servidor (google+, facebook, twitter…) y consigue seguidores, likes, retweets o lo que sea en cada caso. Unos botones para compartir en redes sociales tu web tambi\u00e9n son muy \u00fatiles.<\/li>\n<\/ol>\n

      Ahora ya sab\u00e9is un poco m\u00e1s sobre qu\u00e9 es SEO. Si ten\u00e9is sugerencias para completar las recomendaciones o dudas acerca del tema no dud\u00e9is en usar los comentarios.<\/p>\n","protected":false},"excerpt":{"rendered":"

      \u00bfQu\u00e9 es SEO? El\u00a0search engine optimization\u00a0es b\u00e1sicamente lo que hace que tu web est\u00e9 en posiciones m\u00e1s altas o m\u00e1s bajas en los resultados de las b\u00fasquedas de google. La idea es optimizar el SEO de tu p\u00e1gina web para unas keywords (palabras clave) determinadas de forma que cuando busquen dichas palabras nuestra web salga […]<\/p>\n","protected":false},"author":1,"featured_media":349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[20,34,32,30,33],"class_list":["post-348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-servidores","tag-minecraft","tag-promocion","tag-que-es-seo","tag-seo","tag-servidores","entry","has-media"],"yoast_head":"\nQu\u00e9 es SEO - 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