{"id":1741,"date":"2020-05-11T18:30:13","date_gmt":"2020-05-11T16:30:13","guid":{"rendered":"https:\/\/www.40servidoresmc.es\/blog\/?p=1741"},"modified":"2020-05-07T13:18:37","modified_gmt":"2020-05-07T11:18:37","slug":"como-promocionar-tu-servidor-de-minecraft-en-google-ads","status":"publish","type":"post","link":"https:\/\/www.40servidoresmc.es\/blog\/como-promocionar-tu-servidor-de-minecraft-en-google-ads\/","title":{"rendered":"C\u00f3mo promocionar tu servidor de Minecraft en GOOGLE ADS"},"content":{"rendered":"

Adem\u00e1s de dedicarme a gestionar la web de 40servidoresmc (y muchas otras), trabajo en el mundo del marketing digital. Hay muchos temas de marketing que se pueden aplicar a servidores de Minecraft y ser\u00eda toda una revoluci\u00f3n. Email marketing, embudos de ventas, fidelizaci\u00f3n, membres\u00eda… En este caso vengo a hablaros de c\u00f3mo pod\u00e9is anunciaros en Google ADS para atraer m\u00e1s jugadores a vuestro servidor.<\/p>\n

Ventajas de Anunciarse en Google ADS<\/h2>\n

Primero hablaremos de por qu\u00e9 es interesante este tipo de publicidad.<\/p>\n

La mayor\u00eda de servidores contratan o meten en su plantilla a YouTubers. Esta es una forma de atraer jugadores muy r\u00e1pida y eficaz pero tiene sus pegas. Estos jugadores suelen ser de muy corta edad y su comportamiento deja mucho que desear… Los YouTubers m\u00e1s conocidos son los que se dedican a trollear y \u00abhacer el mal\u00bb por ah\u00ed.<\/p>\n

Por otro lado, este tipo de jugadores ser\u00e1 muy improbable que pague dinero o done al servidor, salvo que roben la tarjeta a sus padres, y esto solo puede dar problemas.<\/p>\n

Al hacer una campa\u00f1a de Google ADS podr\u00e1s elegir d\u00f3nde quieres que aparezca tu anuncio y para qu\u00e9 tipo de gente. T\u00fa defines tu p\u00fablico objetivo y Google se encarga de mostrarles los banner para atraerlos.<\/p>\n

Tipos de anuncio<\/h2>\n

Para un servidor de Minecraft lo que nos interesa es una campa\u00f1a de publicidad con el objetivo de conseguir visitas a nuestro sitio web. Dentro de este grupo buscaremos las opciones de \u00abB\u00fasqueda\u00bb y \u00abDisplay\u00bb. El resto no nos interesan porque no vendemos nada ni queremos aparecer en v\u00eddeos, o quiz\u00e1 s\u00ed (si pruebas una campa\u00f1a de publicidad en v\u00eddeos puedes escribirnos tu experiencia y publicarla en el blog.<\/p>\n

Las campa\u00f1as de b\u00fasqueda muestran tu anuncio en Google cuando los usuarios buscan ciertas palabras clave. Por ejemplo, puedes configurar que tu anuncio se muestre cuando alguien busque \u00abservidor minecraft 1.15\u00bb. En la siguiente imagen podemos ver como al buscar \u00abminecraft hosting\u00bb Google nos muestra dos anuncios y luego el primer resultado no pagado (natural).<\/p>\n

Si est\u00e1s interesado en conocer los mejores hosting para Minecraft servers<\/a> hablamos de ello en este art\u00edculo.<\/p><\/blockquote>\n

\"\"<\/p>\n

Las campa\u00f1as de display muestran un banner en p\u00e1ginas de la tem\u00e1tica que elijas. En este caso no son anuncios de texto. Ser\u00eda como el ejemplo de la imagen principal del art\u00edculo.<\/p>\n

\"\"<\/p>\n

Configura tu campa\u00f1a de anuncios<\/h2>\n

Ahora es el momento de segmentar al p\u00fablico. Elige los idiomas que quieres, localizaci\u00f3n, importe a gastar diariamente, tipos de anuncios…<\/p>\n

Si has optado por una campa\u00f1a de anuncios en b\u00fasqueda tendr\u00e1s que elegir que keywords quieres que muestren tu publicidad. Esto es algo que puedes ir modificando seg\u00fan veas las que mejor funcionan. Inicialmente es recomendable poner concordancia exacta que te permite enfocarte en esas palabras m\u00e1s importantes. Si pones concordancia amplia mostrar\u00e1s anuncios cuando buscan cosas relacionadas que podr\u00eda no interesarte.<\/p>\n

Si elegiste campa\u00f1as de display (las recomendamos<\/strong>) podr\u00e1s crear tus banner para que se muestren en los espacios de p\u00e1ginas webs con anuncios. Cuantos m\u00e1s banner pongas mejor ser\u00e1 el rendimiento porque la inteligencia artificial de Google elegir\u00e1 el sitio d\u00f3nde m\u00e1s visitas te lleva al menor precio. Podr\u00e1s ir viendo qu\u00e9 tal se muestran en diferentes dispositivos gracias al visor en la web.<\/p>\n

\"\"<\/p>\n

Cu\u00e9ntanos tu experiencia si lo pruebas<\/h2>\n

Estamos deseando saber qu\u00e9 tal os ha ido con vuestras campa\u00f1as. Adem\u00e1s ten\u00e9is la opci\u00f3n de utilizar un bono de Google ADS que suelen regalar a los que comienzan a utilizar su sistema. El bono puede ser desde 50\u20ac a 120\u20ac dependiendo de la promoci\u00f3n. Si te fijas en las webs que visites tambi\u00e9n te suelen mostrar bonos de estos que puedes aprovechar.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Adem\u00e1s de dedicarme a gestionar la web de 40servidoresmc (y muchas otras), trabajo en el mundo del marketing digital. Hay muchos temas de marketing que se pueden aplicar a servidores de Minecraft y ser\u00eda toda una revoluci\u00f3n. Email marketing, embudos de ventas, fidelizaci\u00f3n, membres\u00eda… En este caso vengo a hablaros de c\u00f3mo pod\u00e9is anunciaros en […]<\/p>\n","protected":false},"author":1,"featured_media":1744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[9,13],"tags":[],"class_list":["post-1741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-servidores","category-web-40servidoresmc","entry","has-media"],"yoast_head":"\nC\u00f3mo promocionar tu servidor de Minecraft en GOOGLE ADS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.40servidoresmc.es\/blog\/como-promocionar-tu-servidor-de-minecraft-en-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo promocionar tu servidor de Minecraft en GOOGLE ADS\" \/>\n<meta property=\"og:description\" content=\"Adem\u00e1s de dedicarme a gestionar la web de 40servidoresmc (y muchas otras), trabajo en el mundo del marketing digital. Hay muchos temas de marketing que se pueden aplicar a servidores de Minecraft y ser\u00eda toda una revoluci\u00f3n. Email marketing, embudos de ventas, fidelizaci\u00f3n, membres\u00eda… En este caso vengo a hablaros de c\u00f3mo pod\u00e9is anunciaros en […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.40servidoresmc.es\/blog\/como-promocionar-tu-servidor-de-minecraft-en-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"40servidoresMC Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/40servidoresmc\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-11T16:30:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.40servidoresmc.es\/blog\/wp-content\/uploads\/2020\/05\/anuncio-servidor-minecraft-google-ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1287\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"richicru\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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